Contact us


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E-One Holographic Electric

The NetZero E-one: a contemporary electric fireplace with an ultra-realistic fire. You have to see it to believe it!

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Quality Products. Excellent Service. Since 1953

San Francisco Office & Showroom Hours

Monday to Friday 8:00 – 4:00

Saturday 10:00 – 2:00


San Rafael Office & Showroom Hours

Monday to Friday 8:00 – 4:00

Saturday 10:00 – 2:00

Our Products

Whether you’re a homeowner undertaking your first remodel or a contractor with years of experience, we have just the right fireplace for you..

Browse our expertly curated collections for the latest premium fireplaces.

Our Services

Blaze offers a complete process to make your purchase a pleasant experience. Our goal is to respectfully earn your business and keep it. We do this by offering you personalized shopping experiences, expert design guidance, fair pricing, full-service installations and support for years to come. Simply put, we treat you the way we’d like to be treated.

Selection Process


Start-Up Visit


The first step is the selection process. One of our product experts will help determine which product(s) are right for your home. Once you have selected the perfect product, you will receive an estimate. A preview visit will also be scheduled during this time. The previewer will visit your home and inspect the area where the product will be installed. When the inspection is complete, the previewer will schedule the installation of your product.   Blaze uses in-house certified installers for all remodeling projects. We will treat your home as if it were our own by protecting the area of installation. The installer will schedule inspections, making sure to request a time and date that is convenient for you. Once the installation is completed, a start-up visit is scheduled. The start-up visit includes the installation and setup the finish components of your fireplace, such as gas logs and doors, completing the installation.  The start-up visit also includes a review of the general operation and maintenance of your fireplace..

At Blaze service after the sale is just as important as service before the sale. We have a friendly service department available to help you enjoy your fireplace, and installation for many years to come. For service, please submit an on-line service request.    

Meet our product experts and learn about the latest products and technologies available.  Blaze is committed to partnering with architect and design firms to provide a high quality experience for your clients.  Schedule a time to meet our product experts at our showroom or at your office to learn about today’s fireplaces, including terminology, fireplace types, specialty fireplace options, design considerations, environmental considerations, venting parameters, selection criteria, and key specification issues.

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About Us

Blaze is a family owned and operated, full service contractor and supplier specializing in fireplaces. We have been serving homeowners, builders, architects, designers, and dealers in all of Northern California since 1953. We’re proud to be the oldest and most respected supplier in Northern California. We take pride in adhering to only the highest standards in the products and services we provide. It is our firm commitment to meeting our customers’ needs and providing exceptional service that has enabled us to achieve our best in class reputation.

For more than 65 years, we have created ambiance and gathering points for countless homes and families around the Bay Area. Our evolution has seen it all, from the bygone brick fireplace and chimney to today’s highly efficient, streamlined appliances. Then or now, we aim to capture the same practical, timeless, and comfortable feeling around the fireplace. To us, realizing your vision for your home is rooted in this heritage of the local neighborhood hearth shop, laying one brick at a time – just reinterpreted for life today.

Founded in 1953 in San Francisco, Blaze remains the Bay Area’s hearth shop. In an industry that has grown and changed drastically in just the last 10 years, longtime owner – Bruce Weitzman has kept pace where others couldn’t and where many still fall behind. Fireplaces today are not built from the same basic design anymore.

Blaze has multiple locations enabling us to service customers throughout all of Northern California, including San Francisco, San Mateo, Hillsborough, Burlingame, Marin, Walnut Creek, Santa Rosa, San Jose, Los Altos, Portola Valley, Woodside, and Oakland. Our projects include custom and single-family homes, multi-residential projects, and commercial buildings. Blaze provides onsite consultation, full installation, service, warranty, and after-sales support. We also take pride in our designer showrooms where we are proud to offer our customers a special selection of actual burning displays of fireplaces in a showroom. Based on the feedback we have received from customers, being able to view our working showroom has been an invaluable experience towards making a more educated decision. Please stop by our showroom for an experience that you can’t get anywhere else. With our inspired designs of Modern Fireplaces, is it any wonder that so many buyers rely on Blaze for exceptional quality in fireplaces?

Every product in our collection reflects outstanding quality in visual appeal, meticulous craftsmanship, and high-tech engineering. With our fireplaces, San Francisco and Northern California homeowners have one more reason to say, “It’s great to be home.” Come home to Northern California’s best fireplaces, only from Blaze.

Our Mission

Our mission is to provide our customers with a unique experience unmatched in the industry. We accomplish this with a commitment to superior products, superior service before and after the sale, and a superior sales staff.



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